01 · Knowledge
Use material you control
Answers are grounded in documents and approved web pages supplied by each business—not a generic script pretending to know its prices or policies.
About SecraAI
Built for businesses where the phone still wins the work
SecraAI is AI phone answering for UK service businesses. It combines multilingual voice, business-approved knowledge, UK telephony, and call transcripts so busy teams can respond with context instead of returning an empty voicemail.
The operating problem
High-intent calls arrive when teams are busiest
Tradespeople are on site. Reception teams are helping customers in front of them. Practices, property teams, and venues experience predictable peaks where every person is already occupied. The caller still expects a useful response.
SecraAI is designed for that operational gap: answer the inbound line, identify what the caller needs, use information the business has approved, and leave a structured handoff for the right person. It supports human teams rather than asking voice AI to make sensitive professional decisions.
Product principles
Practical safeguards before artificial confidence
02 · Handoff
Make the next action obvious
Transcripts, summaries, caller intent, and transfer context help staff decide what needs an immediate response and what can wait.
03 · Boundaries
Keep people in consequential work
Clinical, legal, financial, emergency, and other sensitive decisions need explicit boundaries and escalation to appropriately qualified people.
Who it serves
UK operators with valuable inbound calls
The product is designed for service-led SMEs and multi-location teams that need dependable overflow, after-hours coverage, lead capture, or structured intake.
The person behind SecraAI
Timothy Hebden
Founder · Chalk and Coast
Timothy builds practical AI systems for UK service businesses — including the voice stack behind SecraAI. He works directly with trades firms on call-flow design, emergency routing, and 48-hour pilot setup.
SecraAI is owned by Chalk and Coast, a UK web design, development, and AI consultancy based in Britain.
Transparent onboarding
One offer: the 30-day pilot
Every new customer starts the same way: a 30-day pilot — free, no credit card, with your AI receptionist set up on your line within 48 hours. We map emergencies, quote capture, and after-hours handoffs with you, then you evaluate for a full month before subscribing.
Urgent calls, complaints, and human handoffs are explicit — you define what happens when someone reports a gas smell, a burst pipe, or a snagging issue. Emergencies can transfer to your on-call mobile; complaints always notify staff with a full transcript.
Data is handled under UK GDPR principles. Recording disclosure is configurable in your greeting. See our GDPR page and Privacy Policy for details.
Ownership
Built and owned by Chalk and Coast
SecraAI is owned and developed by Chalk and Coast, a UK web design, development, and AI consultancy that builds marketing sites, SaaS products, and practical AI systems for British businesses.
Accountability
Ask the team responsible for the product
Contact sales@secraai.co.uk for product evaluation, support@secraai.co.uk for service questions, or review how data is handled in the Privacy Policy.