For trades · Plumbers

Every leak call answered — even when you are under the sink

SecraAI is the AI receptionist for UK plumbing firms. It captures emergencies, books callbacks, and logs quote requests while your engineers are on site.

A homeowner with a burst pipe calls once. If nobody picks up, they ring the next plumber on Google. Two missed calls a week can mean thousands in lost work.

Free for 30 days · No credit card · We set up your line in 48 hours

Demo

A real, short call

A caller reports no heating. Secra checks location, urgency, and preferred appointment time — then sends your team a structured brief, not a vague voicemail.

Outcome

The exact brief your plumbers receives

Every call becomes structured text — WhatsApp, SMS, email, and in-app — so your engineer rings back with postcode, urgency, and preferred time already in hand.

What do missed calls actually cost?

If you miss 10 calls a week and only 20% were high-value enquiries for plumbing firms, what does that cost?

Illustrative only — adjust to match your business.

Estimated lost revenue

£700 / week

£36,400 / year

Based on 2 high-value missed calls per week at £350 each.

What Secra handles

Six jobs your phone line should do for plumbing firms

Burst pipes and active leaks

Advises safe shut-off, collects postcode and urgency, then transfers to your on-call plumber or sends an urgent SMS with the full transcript.

Bathroom and installation quotes

Captures property type, scope, and postcode so your estimator rings back with context — not a blank voicemail after a missed call.

Boiler service booking

Checks your calendar, offers slots for annual services and routine repairs, and confirms access details with the homeowner.

FAQs from your knowledge

Answers coverage areas, accreditations, typical response times, and pricing policies from documents you upload — not a generic script.

Call routing and handoff

Routes by urgency, business hours, and category. Hunt groups, simultaneous ring, or AI-selected targets — you define the rules.

Follow-ups and notifications

Post-call summaries by email, SMS, and in-app. Emergencies and complaints always notify the right staff member.

Trust

Clear escalation rules — not a black box

You define what happens for emergencies, uncertain answers, and human hand-offs. Secra follows your rules and documents every step.

Emergencies

Burst pipes, no heating in winter, lock-outs, and live faults follow your rules — safe shut-off advice, location and urgency captured, then transfer to on-call or an immediate SMS/WhatsApp to duty staff.

Uncertain answers

If Secra is not confident from your knowledge — pricing that needs surveying, availability it cannot see, or a policy you have not uploaded — it says so, captures details, and schedules a human callback. It does not invent quotes.

Human hand-off

Callers can ask for a person at any time. Secra summarises what they need and transfers to the right mobile or office line — with the full conversation attached so your team picks up in context.

Your setup

We'll configure it around your business and common call types.

Try SecraAI on your own number for 30 days — free, no credit card. We map your call flow and go live within 48 hours. Keep it only if it handles your calls properly.

  • We provision a UK number and forward your line within 48 hours.
  • Upload your services list, coverage postcodes, and emergency rules.
  • Test with five internal calls before going live.
  • Keep the pilot only if it handles your calls properly — no long contract.
Start your 30-day pilot

Free for 30 days · No credit card · We set up your line in 48 hours

Local trust

Built in the UK, for UK trades

SecraAI provisions UK numbers, uses British English by default, and stores transcripts under your control. Recording disclosure, GDPR guidance, and privacy policies are built in — see our GDPR page for details.

Timothy Hebden, Founder, SecraAI, works directly with plumbing firms on call-flow design and pilot setup. SecraAI is owned by Chalk and Coast.

FAQ

Questions from plumbing firms

What happens if a caller has a burst pipe?

The AI follows your emergency rules: advise safe shut-off, collect postcode and urgency details, then transfer to your on-call mobile or notify the duty engineer by SMS with a full transcript.

Can it book a visit or just take a message?

Both. If you connect a calendar, SecraAI checks availability and books appointments. Otherwise it captures preferred callback windows and logs structured lead data for your office.

Does it know our prices?

It answers from knowledge you upload — price guides, call-out fees, and what requires a site visit. It will not invent a fixed quote for work that needs surveying.

Who gets notified after an emergency call?

You configure post-call rules: SMS to on-call staff, email summaries, and in-app alerts. Emergency and complaint categories can always notify, regardless of other settings.

Is call recording GDPR-compliant?

SecraAI supports recording disclosure in the greeting. Transcripts are stored securely; see our GDPR page for lawful basis and retention. You control what the agent says about recording.

On a job? Secra answers the phone.

We'll configure it around your business and common call types. Free for 30 days · No credit card · We set up your line in 48 hours.